hi. we’re plait.
the problem
Despite spending an estimated $2.2 billion on our hair, Black consumers are still not guaranteed a convenient shopping experience that meets our needs. Too often, we have to make multiple stops to find our desired products and sometimes we aren’t able to find them at all.
our solution
Plait’s mission is to revolutionize the retail experience for Black hair care by creating a thriving ecosystem where everybody eats. We envision a future where Black hair care supplies are accessible and plentiful.
Our platform aims to conveniently connect customers to the Black hair care products they need. Through our beauty supply retail partnerships, Black consumers will have all the products, extensions, and styling tools we need, with instant purchasing power and next day delivery via a curated online marketplace.